eChoice is a digital brand that continues to raise the bar in the mortgage industry, offering expert advice for home finance borrowers, whilst providing them with the personalised help they need. We understand that a mortgage can be the biggest financial commitment of your life and when used correctly, can be an effective tool for wealth creation. We take the confusion out of lending, and help you to become a smarter borrower.
eChoice is established as Australia's first home loan comparison website with a playful, colourful logo.
The eChoice red is first introduced and the brand moves towards a more corporate look, incorporating a house to reflect its new position in the market.
The house is removed from the eChoice logo and four flares are added above the 'e' making the brand more versatile and contemporary.
The logo takes on a contemporary font, while the company solidifies its place in the industry as an award-winning brand and aggregator with over 300 mortgage brokers.
eChoice has access to hundreds of home loan products from our panel of over 25 lenders including Australia's leading bank and non-bank lenders. Our panel of lenders has been carefully selected to ensure that you receive the loan features, rate and service that best match your needs. So, whether you’re a first home buyer, refinancing, or borrowing again, eChoice will compare 100’s of loans to find the right home loan tailored to your situation, using our unique loan matching technology.View all lenders
eChoice is a multi-award winning brand that is continually being acknowledged as an industry leader. Some of our recent industry awards include: