eChoice’s leaders bring decades of experience and a history of success.

Peter Andronicos – Chief Executive Officer


Peter Andronicos joined the company in 2009 as General Manager eChoice, with responsibility for its operations and strategy.Peter Andronicos is a leader in the Australian clicks and mortar industry and has over 18 years experience with digital focused sales brands in both local and international markets. Immediately prior to joining the company, Peter Andronicos was CEO and co-founder of (, one of the worlds largest generic industry domain name and publishing networks, which was subsequently acquired by Fairfax in 2011. His career also includes leadership and management roles at online wagering businesses MiniVegas Group and International All Sports; and digital media agencies BMC Media and

Since joining the company, he has redeveloped eChoice’s strategy and digital presence and introduced performance-based marketing partnerships. He has also developed white label mortgage systems and products to increase affiliate and partner value propositions. All of these have resulted in increased customer interaction, retention and sales for eChoice.

As a direct result of these strategies, eChoice has been recognised by the industry and its peers for its achievements, including being crowned Boutique Aggregator of the Year in the Australian Broking Awards 2014 and Aggregator/Originator of the Year (Retail & Wholesale) in the MFAA Awards 2014.

Natasha Rudd – Chief Financial Officer & Company Secretary

Natasha Rudd

Natasha Rudd joined eChoice in November 2015 as Financial Controller, bringing with her over 15 years of solid finance experience in both the UK and Australia. During her time at eChoice Natasha has utilised her comprehensive finance and commercial expertise to provide clear, dynamic and concise dash board reporting, created a high performance team capable of providing timely and accurate information, efficiencies within commission processing and delivered senior executives transparent information which has enabled the business to make decisions dynamically and reliably. Natasha was recently appointed to the position of CFO & Company Secretary in February 2016. She is excited to continue building a truly fintech business where the integration of digital solutions and mortgage broking is transforming the industry whilst continuing to keep the customer front of mind to deliver an exemplary customer experience and providing the best financial outcome.

Prior to joining eChoice, Natasha held a number of senior roles within publicly listed and global organisations, spanning a diverse range of sectors. Natasha has been engaged in dynamic, growth and complex environments and has demonstrated success in business transformations, system implementations, outsourcing processes (on/offshore), dashboard reporting, cost efficiencies and improvement of internal controls. Natasha is a qualified Chartered Accountant who believes in strong financial reporting and controls capability via the use of quality systems and people. This combined with a transparent, collaborative and logical approach achieves strategic objectives.

Kon Shizas – General Manager Product & Services

Kon Shizas joined the company at the end of January 2015 in the role of General Manager Product & Services responsible for the product offering and service delivery within the Groups wholesale division. Kon is a customer-centric senior executive with over15 years experience in the financial services industry. His broad expertise touches all aspects of product lifecycle management, channel promotions, customer value propositions, new product development process, competitor intelligence, on-boarding and customer management processes. Immediately prior to joining the company he held the role of National Manager Product & Client Services at Resi Mortgage Corporation for a number of years where he lead product design, pricing initiatives, account management, as well as client service and experience.

Blake Buchanan – General Manager Aggregation

Blake Buchanan

Blake Buchanan joined eChoice in July 2015 as National Sales Manager for the company’s mortgage division and in early 2016 was appointed General Manager of Aggregation, where he is now responsible for overseeing the continued growth of the business as a leading edge aggregator.

Since joining eChoice, Blake has been instrumental in expanding the broker network and through his extensive industry experience and ongoing focus on relationship management, continues to broaden the company’s suite of corporate partnerships, enabling eChoice brokers to offer clients a complete borrowing proposition. Blake has established a reputation for facilitating growth for companies operating in a dynamic marketplace through his distinctive ability to pre-empt industry direction and lead teams to adapt to and then capitalise on a range of commercial environments to achieve maximal outcomes.

Nancy Matar – General Manager Marketing & Digital Programs

Nancy Matar joined eChoice in 2010 in the role of Online Marketing Manager and has been instrumental in developing the blueprint for the company’s award-winning digital brand presence. After taking on the role of Marketing Director in 2013, Nancy now leads a dedicated team committed to expanding the company’s suite of innovative and market-leading communication platforms, as well as instigating partnerships to capitalise on its unique in-house capabilities. She is recognised as a thought leader in the financial services sector, applying a holistic approach to building integrated marketing strategies which are commercially sound and deliver on the corporate vision. Before joining eChoice, Nancy was the Digital Marketing Executive for Resi Mortgage Corporation.

Steve Marcolin – National Risk & Compliance Manager

Steve Marcolin has held the role of National Risk & Compliance Manager for the past six years. Steve joined the company in 2003 initially working in Credit and Operational Management roles. Steve has over 30 years experience in the finance industry, this knowledge and expertise spans all aspects of consumer lending through to commercial loans and portfolio management. Steves responsibilities include the development, management and implementation of the groups risk framework ensuring that the groups strategic goals are delivered within statutory guidelines. The day to day focus for Steve and his team is to provide superior plain English advice, support and training to our Broker network and Partners, ensuring that that they are fully equipped to navigate the increasingly complex issues associated with todays lending environment.

Michelle Tsitalovskiy – Human Resources Manager

Michelle Tsitalovskiy
Michelle Tsitalovskiy joined eChoice in December 2015 in the role of Human Resources Manager. Michelle is passionate about culture, how people contribute to business goals and objectives and acts as a true business partner to the management team. Michelles focus is on all facets of generalist human resources including but not limited to recruitment, HR policies and procedures, cultural initiatives, coaching/mentoring, WHS and remuneration and benefits. Prior to joining eChoice, Michelle has over 10 years of experience working in various sectors including insurance, online wagering and recruitment.