Mortgage brokers who are looking for leads and to close more sales need to put themselves out there in their local community. Community involvement can lead to a number of opportunities if you think out-of-the-box and use your resources skilfully. Plus, rapport building does wonders for business.
Why Being Active in the Community Works
Many brokers who have been actively involved in their local community have said that while its hard to begin with, once you get out there you will ask yourself why you have waited for so long. One broker who is situated in Ipswichs Springfield, in Queensland, said that he has used a number of initiatives to put himself and his services in amongst his community.
The Springfield broker has hosted cricket matches and golf days for a local charity, helped to establish two rugby clubs and assisted in the organisation of a family fun day. All of these events have enabled him to promote his business, develop a sound reputation, and also put his business name in front of potential clients. His rewards have not only been financial, but also recognition based. The local council recently named a street after him in honour of his community service.
How You Can Become Involved in Your Community
While not all mortgage brokers will have the time to devote to the same initiatives as the broker in Ipswich, being involved in the local community and showing support is a valuable business building tool. As a starting point, all brokers should aim to be involved in at least one community event per year.
Brokers dont have to donate money. Time is considered just as valuable.
To get started, use the following tips:
1. Look at your local community in-depth.
2. Find out what charities exist and how you can devote your time.
3. Find out how many schools are in your area.
4. Ask other businesses about who they support and why.
5. Show an interest in community events by going to them.
6. Contact your local council and find out what events are coming up.
What Benefits are Associated with Community Involvement?
The benefits of being actively involved in your community are many. These include:
Building local rapport: Get out and meet the locals. Be seen to be helping others and enjoying the interaction. This builds relationships and develops trust, so that others find you easier to approach.
Becoming known: Its not always about a sale, take the time to get to know people in your community. Stop and have a chat. Ask someone how they are, and always be friendly and easy-going.
Being seen: In order for a broker to have a successful business they need to let as many people know about their services as possible. So dont be afraid to organise a working bee for a local charity or school and then let the local newspaper or radio station know about it. This type of publicity can work well to get your name into as many households as possible.
Developing community pride: Always take any recognition for community involvement as a compliment, and be proud of your achievements. If youve been given certificates of appreciation then display these with pride. Be thankful, and always remember that you are not in it for the accolades.
Self-promotion: Use every opportunity you can to promote your business. Make-up flyers to hand-out the property report flyer and a personalised local area marketing flyer are ideal for events. Always have business cards handy and make sure you have banners placed on your website that link to community events that you are involved in. These allow you to cross-promote and to drive business.
eChoice also have a number of supplementary marketing initiatives that you can put into place. Ideas such as school and sporting club flyers, and employer and employee incentive flyers that offer local community groups and individuals real benefits will help you to generate more business. Other concepts include adding tools to your brokerage website that add value and allow potential clients to interact.
Do you want to know more about adding value for your brokerage clients and generating more leads? Then join the eChoice #BrokerRevolution, we can help YOU take your business to the next level.
Written by eChoice
Since 1998, eChoice has helped more than 50,000 Australians secure a home loan through its network of over 25 lenders and hundreds of loans. Best of all our service is cost and obligation free!