In a time poor society, a number of home builders and real estate agencies have steered their marketing towards virtual technology. This initiative is enabling prospective buyers to walk through properties without physically getting out of their chairs. But just how successful is this new marketing concept?
Who is Using Virtual Tours?
Leading Australia builders and real estate agencies are beginning to roll out virtual tours of display homes and properties that are for sale. This technology, say the builders and realtors, allows potential buyers to assess whether or not the property is suitable for them to buy without actually physically visiting the property.
Some virtual technology uses scanners that connect to your mobile phone or computer, while others use a headset. This technology is simple but efficient to use, and easy to understand.
How are Virtual Tour Images Taken?
Virtual tours are three-dimensional (3D), so they are a little different to taking still images in that the viewer or user of the 3D is the picture taker, not someone else. This technology means that the viewer operates the camera so they can see what they want when they want to see it.
3D technology allows the user to backtrack, see into corners, pause, pan around a room, and zoom in and out. These capabilities enable the viewer to see just about everything that a home has to offer and to inspect every inch of the property.
Virtual tour images are captured using a 3D tripod-mounted scanner that takes a 360-degree view of each room. The speed of this technology, as well as phone and computer quality all add to the virtual tour experience.
How Does a Viewer Use the 3D Technology?
A 3D technology user will either put on a headset, use their phone, or a computer to connect to the scanner in the home they wish to view. Users then manoeuvre themselves around the home by finding large blue dots. They then stare at this blue dot, so they are transported to that area of the home by the technology.
The 3D technology users can look around a room and get a feel for its size, floor space, wall and ceiling height, and cupboard space. They can inspect hard-to-see areas and carefully examine a home. Some users have even said that they were able to get a real feel of depth and sense of space.
Advantages of Virtual Tours
According to leading home builders and real estate agencies, virtual tours are perfect for potential buyers that live in another state or overseas as it allows them to see a home that they would like to purchase. The images that the viewer sees are similar to them walking through the property themselves.
Virtual tours are similar online gameplay. Although there are no enemies hiding, there are plenty of areas to explore.
The Disadvantages of 3D Technology
Some users of the virtual technology say that they feel dizzy when taking a tour standing-up. Therefore, it is important to be seated when using the technology as this will allow you to maintain your sense of balance and perception of space.
Another concern for many who are sceptical of the use of this technology is that digital images can be altered. For example, small areas can be made to look bigger, dark areas can appear brighter, and stained carpets can look clean and near new.
To overcome these issues, real estate agents and builders should disclose before the technology is used that it is merely a representation of a home. Also, they should also state that before actually buying the property the viewer should take steps to conduct independent research or have a representative inspect the home on their behalf.
If you are looking to purchase a property and you are only able to view a home using 3D technology, then make sure you put subject to clauses in any contract. For instance, subject to a building and pest inspection. As these are aspects that are difficult to check using 3D technology.
Do you want to buy a new or existing home? If you said YES, then contact eChoice. We can help you find a cost-effective mortgage for YOU.
Written by eChoice
Since 1998, eChoice has helped more than 50,000 Australians secure a home loan through its network of over 25 lenders and hundreds of loans. Best of all our service is cost and obligation free!