Debbie Shankar - 17 Feb, 2016

Finding the Right Real Estate Agent to Sell Your Property

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The key to selling a home successfully is to hire an agent who has sold property that is similar to yours. But, the challenge in finding such an agent is knowing where to find them.

In a recent survey of home selling, vendors said finding the right agent was the most stressful part of selling a home. Property experts suggest that home sellers need to assess agents before hiring them. This can be done by asking them a series of questions, such as:

  1. What is the target market for my home?
  2. Which advertising website should I use to market my property?
  3. Should I be listing my property on several websites?
  4. Should I be considering premium advertising?
  5. Is the marketing advice you offer independent?
  6. How much should I spend on reaching the most amount of potential buyers?
  7. Marketing my property is one of the most important aspects of attracting buyers, so how will you market my property?
  8. Should I advertise in print and online?

By asking the agent these questions, you’ll be able to ascertain who is better placed to market your home. It will also allow you to assess the agent and their marketing strategy so that you have a greater chance of selecting an agent who can get you the best possible price for your property.

A way to find a reputable real estate agent is via referrals. Ask your work colleagues, family and friends for recommendations. You can also look at agent reviews and testimonials on websites, as well as social media, to get a good indication of the agent and their approach to selling.

Right real estate to sell your property

What to Ask an Agent Before You Hire Them

When you’ve found a few candidates, you can then arrange to meet them fact-to-face. This is when it’s important to ask them a number of questions, such as:

What is your background and credentials?

It’s also important for you to know a little about the agent’s history and professional background. This will give you an indication of their level of experience and how they may be able to handle any tricky situations that may arise. An agent that specialises in certain areas and has additional skills can mean the difference between your property sitting on the market for months, or selling in weeks.

Trust is a vital part of home buying and selling. If you don’t feel confident discussing finances and other details with your agent, then this may not be the right agent for you. To establish a level of trust, ask the agent about their background in real estate and about any qualifications or professional memberships they have. For instance, a realtor who is a member of the National Association of Realtors (NAR), will abide by a strict code of conduct. A real estate broker, on the other hand, has a greater depth of education and they’ve passed a broker’s exam for licensing.

How many local sales have you made?

The more local knowledge an agent has, the better. Local knowledge also enables you to understand the market, what represents good value, and what local buyers are searching for.

What is your current caseload?

An agent that is good should be busy, but not too busy that they cannot manage your property effectively. If an agent has a team or partner who works with them, then ask to meet these people so you can familiarise yourself with them and their skills.

Do you have a list of contacts?

Most real estate agents will have a number of prospective buyers on their list. These are typically people that have expressed interest in buying in the area, and who have given their agent their contact details, a list of their preferences, and property requirements. Other contacts the agent may have include mortgage brokers, home inspectors, and pest inspectors.

How will you work with me to sell my property?

Good communication throughout the selling process is a must. This can include email, phone and even text messages. The key to selling a home is being able to discuss your wants and needs with your agent. This means that you need to get along well and that you can talk to your agent without feeling like you’re not being heard.

You also want to know how your agent is going to market the property. Without marketing, prospective buyers won’t even know that your home is for sale, and this could mean lost opportunities. A good real estate will have a number of marketing ideas that are cost-effective and will increase the number of leads you have. The most common types of marketing are the realtor’s website, newspapers, social media and real estate sites.

Asking these types of questions will allow you to assess what an agent’s strengths and weaknesses are, and how these can be best utilised. But, most importantly, you need to feel comfortable with your agent.

Are you looking to buy a property? Then contact eChoice today.

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